Keep Track of Your Personal Training Client Success Stories
The experience you gain as a personal trainer is an invaluable tool which builds upon itself as you progress through your personal training career. Personal training is about helping clients achieve their own healthy goals. When you help clients achieve optimal health there are few better feelings from a professional stadpoint. The longer you remain a fitness professional, the more people you will help along the way. It is important to catalog your client successes as you build your personal training business.
Why?
As an independent personal trainer in New York City, being able to show current and past client results can be the difference between gaining or losing a new training client. In much the same way, as people look to Yelp for restaurant ratings, people are more apt to try a new restaurant when it has several great reviews versus no reviews at all.
When engaging with a potential client, it will help to establish your value as their personal trainer and training partner in helping them achieve their goals. Especially when you are able to cite a specific client you’ve helped who has similar needs and limitations.
For instance, let’s say your current prospect is just coming off knee surgery and rehabilitation. They need a Bronx personal trainer who has experience working with clients with like injuries. Now, if you had a catalog of your success stories, you can pull out the record on your previously injured client and show them how you helped them, what was accomplished, and possibly a personal statement from the client. This one step could be the key.
There are plenty of New York City personal trainers who could help this person, but you first hand account can be the difference maker. You’ve already done all of the work. Now you are just telling the story.
And then there is…
Just the sheer number of people you can cite as successful clients. ‘Over the past 5 years I have helped over 100 clients achieve their strength and weight loss goals by…”
Being able to provide statistics on your clients combined with the first hand stories from your clients, is a powerful combination. While as an independent personal trainer in New York, you may not have a traditional resume of your work experience, tracking personal training client success stories can act as one.
Comments on this entry are closed.